'Hey In this video we have discussed the new growing brand in the cosmetics or Indian beauty industry - Sugar cosmetics its is one of the top growing startups right now and how sugar cosmetics destroyed Lakme Maybelline-like brands so watch this video till the end. ----------------------------------------------------------------------------------------------------------------------- Sugar cosmetics is started by Vineeta Singh and his husband in 2015. vineeta Singh is right now one of the best sharks on shark tank India episodes. vineeta Singh and her startup in 2015 sugar cosmetics deals only in lipstick but later on they listed on Shopify and start selling their hot and trending product black matte eyeliner. and this product got hit in us and UK market because there is no as such digital in India right at that time and in 2016 when jio came then they started selling on Nykaa where there this product black matte eyeliner got hit once again this product getting hit in the market because there is no competing in matte products. Then after getting lakhs of orders they listed themself on amazon and Flipkart and start selling on their also sugar cosmetics is one of the brands that build their identity in a unique way as I told you their packaging style is much unique which catches the user attraction and they buy in one click. business lessons learn from sugar cosmetics are like focusing on your niche and also never distracting from competitor brands and last when everyone becomes fear you have to become powerful. More In The Video! ----------------------------------------------------------------------------------------------------------------------- Title Contents: 00:00 - Introduction To Sugar Cosmetics Business model 00:27 - How Sugar Cosmetics Started? 01:59 - How Sugar Cosmetics Destroyed Lakme? 02:45 - 1st Business Strategy Of Sugar Cosmetics 03:36 - Business/Revenue Model Of Sugar Cosmetics 04:36 - 2nd Business Strategy Of Sugar Cosmetics 06:05 - Business Lessons From Sugar Cosmetics Business Case Study ------------------------------------------------------------------------------------------------------------------- Find Me On:- Instagram- @berohitaggarwal https://www.instagram.com/berohitaggarwal Telegram- @rohitaggarwal_official https://t.me/rohitaggarwal_official ----------------------------------------------------------------------------------------------------------------------- Email- [email protected] ----------------------------------------------------------------------------------------------------------------------- ______________________ DISCLAIMER: In this video, I have shared my opinion and my knowledge of the topic so don\'t take it in a bad manner. Thank You! ______________________ #sugarcosmetics #sugar #sugarbusinessmodel #sugarcosmeticsbusinessmodel #startupstories #marektingstrategy #sugarcasestudy #sugarbusinesscasestudy #lakme #lakmebusinessmodel #businessmodel #casestudy #markenix'
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